Usually it's Ellen DeGeneres who serves as host, but now Spotify is making a special welcome for the charismatic comedienne and talk show host on the music service.

DeGeneres gets her own hub on Spotify starting Friday. Within the hub, you can find her playlists including tracks from recent guests on her shows and her podcast "Ellen on the Go." Videos will hit the hub next year.

A music fan frequently prone to dancing on her daily show, DeGeneres said in a statement to USA TODAY, “I’m so excited to partner with Spotify on my very own music hub because music truly makes everything better. Well, music and salt.”

She will discuss her team-up with Spotify on Friday's episode of "Ellen: The Ellen DeGeneres Show." The deal represents Spotify's first long-term partnership and includes the music service being incorporated into the syndicated TV series.

The Ellen hub on Spotify is live now at Spotify.com/Ellen.

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Spotify's team wanted to work with DeGeneres for a long time, said Dawn Ostroff, chief content officer at Spotify.

"It’s not that easy to find somebody who has a mission so similar to ours," she said. "She is sort of cut from the same cloth as us because both of our brands' ethos is about being able to let the power of music help build culture and community ... and to create opportunities for new voices and cultures to be discovered and enjoyed by millions of people."

The playlists DeGeneres posts can cover "a wide array of possibilities," Ostroff said. "For somebody like Ellen who has so many different sides of her, this allows her to be as creative and inventive as she wants to be with these playlists either focusing on talent she has discovered or she listens to during certain times of her day or artists that have appeared on her show."

And the relationship could help DeGeneres and Spotify expand their audiences: the talk show host perhaps gaining from Spotify's millennial-centric subscriber base and the music service winning over some of DeGeneres' slightly older TV viewers.

Globally, millennials make up about 70 percent of Spotify's 191 million users. In the U.S., millennials account for about 67 percent of Spotify's audience, according to the GlobalWebIndex.

"It’s a coveted audience for Ellen to reach and we are also looking to expand our audience to a wider demographic," Ostroff said. "When you think about it, we have something very much in common which is discovering new voices, discovering new talent and music just in all its form. It made sense we would form a partnership."

Spotify on Thursday also launched its Wrapped campaign, which gives artists information about many listeners and streams they had on the service during the year, as well as most popular songs by month, total fan hours streamed and fan audience growth.

Subscribers can also see their music activity and have it displayed on electronic billboards in Times Square and London's Piccadilly Circus, if they opt in. "It will tell you what songs you listened to most a report … (and) similarly it gives information to the artist themselves," Ostroff said.

Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider.